Audi A7 und S8 plus

When artificial intelligence meets artistic creativity

Audi AI: This is how Audi visualizes artificial intelligence

Audi is breaking new ground on the way to becoming a premium digital car company - and has embarked a new journey with the Audi A8 and piloted driving. Blog author Leonard Dahmen investigated how Audi makes artificial intelligence visible on demo vehicles.

Audi A7 piloted driving concept am Flughafen München
Confusingly similar: At the Munich Airport, where the test drives of the Audi A7 piloted driving concept Jack usually start, today it's the terrain of Audi fan Oliver Wünschel and his Audi S8 plus that comes along in a similar visual appearance.

Munich Airport, Terminal 2. Taxis are honking, travelers are rushing to their gates or waiting for a ride. In the midst of of ​​cars, emergency vehicles and vans, stands a vehicle that may seem to radiate a gentle calmness, but in reality keeps a watchful eye on its environment.

It thinks digitally, drives highly automated and gives off a flair of science fiction. Jack, the Audi A7 piloted driving concept, will start its test drive on the A9 from the Munich Airport. Jack is a pioneer of technology that blurs the line between real life and science fiction. Because this technological showpiece is the Audi prelude to the world of automated vehicles.

Real life or science fiction?

The new Audi A8 ist currently dictating the rhythm. It is the first production model developed for highly automated driving. This makes the luxury flagship with Audi AI features – such as the traffic jam pilot – the first application example for artificial intelligence.

Just like in the A8, AI technology features are also included in some technological Audi showpieces. “The current technology is changing cars in a sustainable way, but is not directly visible from the outside,” explains Marco dos Santos, designer at Audi. Software solutions are not immediately apparent in exterior design, even if the mobility revolution through Audi AI promises to be almost as groundbreaking as the invention of the automobile itself. But how can an almost invisible technology be made visible on the vehicle for demonstration purposes?

Nahaufnahme Scheinwerfer Audi S8 plus foliert

Now only the inner values need to be right: Audi fan Oliver Wünschel had his Audi S8 plus foiled based on the model of Jack and Bobby, because he is fascinated by piloted driving – even though the technology isn’t applied in his car.

Jack and Bobby: The foliation design

To set the focus on new mobility technologies, Audi is using a vehicle for car demonstrations which was previously reserved for prototypes: “We have been looking for new ways to illustrate the inside technology for technological showpieces and for a showcase for journalists. In concrete terms, this means a special foliation,” says the design expert.

Thanks to its new skin, Jack can now show off the skills that lie under its hood. “The design concept of my teammate Tobias Drews follows the underlying idea that the intelligent computer systems flow from front to rear throughout the entire vehicle. That is how the foil embraces the entire car in new ways,” dos Santos explains.

Therefore, the technological showpiece Audi A7 piloted concept differs quite clearly from the rest of the Audi fleet. What may look like mere dynamic lines and conspicuous marking at first glance, turns out to be a clever representation of the sensor technology on board.

This format was called into life with Bobby, Jack’s elder brother. The Audi RS7 piloted driving concept with racetrack piloting also presents itself in confident foiling.

Audi A7 piloted driving concept
This is how the bright red stripes of Jack illustrate its installed sensors and detection systems. The larger, block-life artifacts show the software solution’s boards in abstract form, the basis of the Audi AI architecture.

The look has widely received acceptance and recognition among the fans of the brand. Trendsetter Bobby is therefore bringing imitators to the spotlight, like Audi fan Oliver Wünschel, who drives an Audi S8 plus in the looks of Jack’s elder brother. One thing is for sure, it will definitely catch the pedestrians’ attention and looks. The real motivation: “The idea of ​​self-driving cars is very fascinating,” Audi fan Wünschel says, who is eager to use the technology as soon as possible in his own car. Including the characteristic foil-look of the test vehicles, of course.

Audi RS 7 piloted driving concept

The Audi RS 7 piloted driving Bobby, Jack’s older brother, takes autonomous driving on the track to a new level.

The new Audi A8 will bring the Audi AI to series production

It won’t be long before his wishful thinking turns into reality. The new Audi A8 will include first Audi AI functions, such as the piloted driving functions or the new active suspension. “The Audi A8 opens the door to the world of Audi AI,” designer Marcos dos Santos says. And this is why we have developed a visual identity for the Audi AI technology. At the premiere of the new Audi A8, the AI logo also celebrated its debut.

“Artificial intelligence in vehicles is a highly complex issue,” dos Santos says about the design process for the new icon, “so we first came up with the idea of ​​using a complex design with color gradients and sci-fi aesthetics.” Dos Santos quickly discarded this idea. Why? To make something simple appear complicated is quite easy. On the other hand, it is a much greater challenge to reduce complexity. “To take away the fear of people from new technology, that had to be our exact goal.”

The Audi AI symbol is intelligent and creative

That’s when we said: it’s time to go back to the drawing board. But how do you design a timeless logo?

Finales Design Audi AI Logo
Here we go: the finished Audi AI design combines three domains: autonomous driving, artificial intelligence and the forward movement Audi makes towards the future.

“The AI icon differs clearly from the previous Audi technology and model designation. But that was a conscious step. The logo has the task of opening a new chapter in our history. Therefore, it must first and foremost be memorable, reduced and timeless “, dos Santos describes the final symbol. In the future, it will also be found in the car in form of an Audi AI button.

This is far more complex than meets the eye. “The logo combines three thematic areas: autonomous driving, artificial intelligence and the forward thrust of Audi towards the future,” the Audi designer explains. Therefore, the logo consists of the letters A and I, which are interwoven and also cleverly represent a forward arrow.

If you place the Audi AI symbol next to another one in the opposite direction, they will complement each other. When many lie side by side, they blend seamlessly into an impressive overall picture. The AI ​​icon thus illustrates the basic pillars of AI technology limitlessly: networking and swarm intelligence. Intelligent and creative. Therefore, the AI ​​logo clarifies the connection of the occupants with their environment in a very malleable way.

What is this Audi AI pattern meant to illustrate? To make the Audi A8 part of the Cloud. The luxury sedan can report data such as speed limits or hazard information, i.e. accident and breakdown points, to a data server as soon as the on-board camera has identified it. Other drivers on the road also benefit from this: the server processes the information and sends it to other Audi drivers. This creates new information clusters that make traffic more comfortable, ecological and safer.

Audi AI solutions will be introduced in the coming decades gradually. Until then, the hustle and bustle at the Munich airport should also have calmed down, as many intelligent vehicles will start their journey there. Watchfully and thoughtfully. Into a new future of mobility.

Audi AI Folierung Pfeildesign

Through the stringing together of the AI ciphers, a harmonic overall picture that symbolizes connectivity and swarm intelligence, arises.

The mind behind the Audi AI design

Not only the technological aspects are important in the development of autonomous driving: Marco dos Santos, designer at Audi, on the new icon’s desiging process: “Artificial intelligence in the car is a highly complex topic.”
From color gradients to sci-fi and to a timeless, final logo: designer Marco dos Santos and his team had several sources of inspiration on their lookout for the perfect icon.
Marco dos Santos talks to Audi blog author Leonard Dahmen about the Audi AI icons’ designing process.
From the first flash of inspiration to the well thought out end product: Marco dos Santos puts his ideas on paper.
Designer Marco dos Santos offers a glimpse into several sketches from the designing process.
Which foliation is the most suitable one for the vehicle and its character? In the designing process, many possibilities for the optimization were considered and compared to each other.

Not only the technological aspects are important in the development of autonomous driving: Marco dos Santos, designer at Audi, on the new icon’s desiging process: “Artificial intelligence in the car is a highly complex topic.”

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From color gradients to sci-fi and to a timeless, final logo: designer Marco dos Santos and his team had several sources of inspiration on their lookout for the perfect icon.

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Marco dos Santos talks to Audi blog author Leonard Dahmen about the Audi AI icons’ designing process.

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From the first flash of inspiration to the well thought out end product: Marco dos Santos puts his ideas on paper.

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Designer Marco dos Santos offers a glimpse into several sketches from the designing process.

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Which foliation is the most suitable one for the vehicle and its character? In the designing process, many possibilities for the optimization were considered and compared to each other.

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Recallalarms

7. August 2018 um 8:50
Thank you for your post. This is excellent information. It is amazing and wonderful to visit your site.

Leonard Bistritz

17. May 2018 um 3:08
I really want the e-car pictured in your March 27,2018 email! When can I expect it in Edmonton AB?

Stephanie Huber

17. May 2018 um 7:52
Dear Leonard,

I'm sorry, but I dont' know which picture you mean. Many many Audi photos can be found via https://www.flickr.com/photos/audiag/

Best,

Stephanie from the Audi Social Media team

CARVALHO

12. January 2018 um 17:21
Guten Tag,
Mein Name ist Bruno Leonardo de Carvalho, ich lebe in Curitiba - PR in der Nähe von São Jose dos Pinhais, wo Sie eine der Fabriken haben. Mein Traum ist es, in Ihrem Autohersteller zu arbeiten, ich habe nicht viel Erfahrung, aber ich versuche immer, in den Neuheiten von Automotoren und ähnlichem zu Iterieren, sehe ich auch viele Videos des Autos an, und ich habe viel Bereitschaft zu lernen. Ich würde gerne wissen, wo ich einen Lebenslauf senden kann, um in Zukunft Teil des Unternehmens zu sein.
Mit freundlichen Grüßen
Bruno Leonardo Carvalho

Stephanie Huber

15. January 2018 um 8:53
Hallo Herr de Carvalho,

vielen Dank für Ihr Interesse an Audi. Aktuelle Stellenangebote und Beratung zu Ihrer Karriere bei Audi finden Sie unter: https://www.audi.com/corporate/de/karriere.html

Viel Erfolg und herzliche Grüße aus Ingolstadt

Consumption and emission figures of vehicles on this page:

Combined fuel consumption in l/100 km: 9.6 – 5.6; Combined CO2 emissions in g/km: 221 – 145. Figures on the fuel consumption and the CO2-emissions vary in case of given ranges depending on the used combination of wheels/tires. // www.audi.de/DAT-Hinweis

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