“Design creates emotion — and that’s what Audi Sport is all about,” says Michael-Julius Renz to his attentive listeners. The CEO of Audi Sport GmbH is seated at a long table, enjoying dinner with twenty customers. His words sound like a declaration of love — for his company, but even more so for his customers, the Audi Sport fans. “People like you truly live every moment — and that attitude is exactly what Audi Sport stands for.”
It’s also exactly what the Audi Sport drivers club program is designed for.