Mid-January, on the edge of an industrial park in Ingolstadt. Early in the morning, the sliding door of a minivan opens and six slightly nervous but cheerful people enter a photo studios’ premises. As they open the heavy iron door to the studio, the chipper group falls silent. They will see their film’s protagonist, the new Audi A6 sedan, for the first time. Their curiosity is great, because the six film makers are a part of the first people that will see the veil be lifted.
But what has made the film makers come here today? Instead of producing a production film, Audi gave away the reins and let young talents and artists go first on unveiling the new Audi A6 in a creative way.