Friday afternoon in the middle of Beijing’s art district. Ming Zhu and Haiwei Bai are sitting in a hip cafe full of young Chinese people. They are talking animatedly. Their topic: What will the customers of tomorrow be like?
The goal: to decipher the desires of tomorrow’s customers
Since 2015, as part of the AIR office in Beijing, the pair has been working daily to figure out the requirements of the Chinese customers of the future.