We have all come across all sorts of questions through the latest survey feature on Instagram Stories: Do these shoes fit to my OOTD (outfit of the day)? Am I a good person? Or what’s my pet’s favorite food? For a change, I asked my friends a somewhat more sensible question: Are you satisfied with the quality of your car? Yes or no? I will reveal the answer at the end.
Audi sees its core competence in quality and claims to be market leader in this area. But what exactly is quality? Perhaps a glimpse into another industry can serve as a starting point: For Giorgio Armani quality is something that distinguishes style from fashion.