Lamborghini Urus, Lamborghini Huracan und Lamborghini Avantador in Produktionshalle

How much Lamborghini DNA is planted in the SSUV Urus?

Interview with the chief engineer at Lamborghini

Lamborghini is building a Super SUV suitable for everyday life. The brand’s chief engineer Maurizio Reggiani reveals how this works and why the Urus is still a true super sports car.

You define your new model Urus as a Super Sports Utility Vehicle. How do you distinguish it from what we know as a SUV?

Reggiani: Our main mission was to guarantee the DNA of a super sports car inside an SUV. With the Urus you can easily reach over 300 km/h, you can comfortably cruise along through city traffic with your whole family, you can experience off-road driving in the Sahara and you can lap the famous Nürburgring Nordschleife in under eight minutes. The car adapts to the driver’s ambitions; it changes dramatically depending on what you need. This is possible thanks to our ANIMA system, which provides six different driving modes for different needs.

ANIMA-Controller Lamborghini Urus
The Lamborghini Urus has a total of three modes for streets and terrain as well as the Ego mode for the driver's personal favorites' handling characteristics. The ANIMA control operates the modes and thus alters the driving experience suitable to terrain and situation.

How does ANIMA work?

Reggiani: The ANIMA selector is the key command center for controlling the vehicle. The customer can use it via the Tamburo (drum) switch unit in the center console. ANIMA changes the entire setup of the car. For road and track driving you can choose between Strada (road), Sport and Corsa (track). In Strada, the car provides the highest level of comfort. By activating Corsa mode you can dial the car up to maximum performance. The powertrain is in its sharpest setting. Torque vectoring and four-wheel steering allow high cornering speeds and you get the typical Lamborghini sound. In this setup, you forget you’re sitting in a SUV. New for Lamborghini are three modes suitable for off-road driving: Terra (gravel), Sabbia (sand) and Neve (snow). With these modes the car can go literally anywhere.

Porträt Maurizio Reggiani, Leiter für Forschung und Entwicklung bei Automobili Lamborghini

Maurizio Reggiani, Director Research and Development at Automobili Lamborghini, explains what the changes of the Lamborghini Urus mean for the brand and the company.

Does this make the Urus a genuine Lamborghini?

Reggiani: Absolutely. It was very important for us to transport the Lamborghini DNA into our first SSUV. It’s immediately apparent that this is a Lamborghini. The feeling you get when you sit inside is the same as in our other models. I’ll give you an example: To start the car, you open the classic red cap and engage the start button. What you hear is the bark of a Lamborghini engine ready to deliver outstanding performance.

"Of course, building the world’s fastest series-production SUV is our target."

Maurizio Reggiani, Director Research and Development, Automobili Lamborghini S.p.A.

You cracked quite a few records with your other models. What can we expect from the Urus?

Reggiani: When you’re developing a Lamborghini, your goal cannot be similarity to others. You must aim to be better. So of course, building the world’s fastest series-production SUV is our target. In fact, the Urus is faster than our first Gallardo. We managed to put the same performance inside this SUV that, just a few years ago, was state-of-the-art for a super sports car.

Draw the curtains for the Super SUV: the Lamborghini Urus

Super sport vehicle or SUV? The Lamborghini is the best of both worlds, thus making him suitable for everyday life, without losing the engine sound or performance.
Athletic, elegant and suitable for terrain: the exterior design of the Lamborghini Urus combines the typical Lamborghini elements with the new Super SUV's characteristics.
The three prominent features of the Lamborghini Urus: design, driving dynamics and performance.
The naming of the SSUV originates from the animal aurochs that is also called Ur or Urus.

Super sport vehicle or SUV? The Lamborghini is the best of both worlds, thus making him suitable for everyday life, without losing the engine sound or performance.

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Athletic, elegant and suitable for terrain: the exterior design of the Lamborghini Urus combines the typical Lamborghini elements with the new Super SUV's characteristics.

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The three prominent features of the Lamborghini Urus: design, driving dynamics and performance.

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The naming of the SSUV originates from the animal aurochs that is also called Ur or Urus.

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Lamborghini Urus
Audi MediaCenter

Lamborghini Urus

Automobili Lamborghini unveils the world’s first SSUVnnThe first Super Sports Utility Vehicle (SSUV) of the italian Audi subsidiary will be unveiled on 4 December 2017 at 6:00 p.m. (CET) in Sant’Agata Bolognese. The Lamborghini Urus redefines possibilities, creating a class of its own: unprecedented SUV performance, luxury and versatility, with the distinctive dynamic design DNA of a Lamborghini super sports car. Driving through a new era.

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