The Audi Aicon rests sensually and impressively in the new Audi design center. He’s a mobility concept, technology demonstrator and design study all combined in one. And he was the celebrity of this year’s IAA. As soon as Cesar Muntada and Viktor Hahn enter the room, countless pixels start to shine where the headlights used to be. They fill out the space and then slowly transform into one eye-like shape. Then, rhythmically, they start dancing across the display areas that frame the Audi rings at the car’s front. Moving from the inner corner to the outer corner, from top to bottom. It seems as if the Aicon is excited to see its lighting designers.
With the Aicon, Audi presents the automobile of tomorrow. The autonomously driving technology carrier has no steering wheels and no pedals. And he deliberately foregoes headlamps and lighting units in the usual sense.