Der neue Audi A1 Sportback vor toller Stadtkulisse

Oh, the attention the new Audi A1 Sportback will draw

The Audi Ur-quattro is back

The journalists’ initial contact with the new Audi A1 Sportback took place secretly. The striking forms, the polarizing design, and a new interpretation of the long-established Audi Sport quattro. Can this go well? Blogger Lisa says very well indeed!

Seitenansicht des Audi A1 Sportback
The new Audi A1 Sportback optically resembles the Audi Ur-quattro and the sport quattro.

There are particular cars – icons – that have been adored by many fans for years and decades. Some may even have fulfilled their dreams and found a model of their dream car in good condition. Such a dream car was and remains the Audi original quattro. First built in 1984, it has made many hearts beat faster in the past decades. I have already taken it for a spin myself (Link: https://blog.audi.de/keine-autos-fur-alte-manner/). Which car could have been more suitable for the revival of the Sport quattro than the smallest Audi? A real “Pocket Rocket”.

A glance was enough to win my heart

Some weeks ago, I had the opportunity to see the new Audi A1 Sportback in a remote location outside Munich. Since then, I just can’t get it out of my head. The first second I saw it, I wasn’t really sure. Will this be the concept car? Audi could never… that can’t be? But THAT car will stand exactly like THIS in the sales rooms of the dealers in the future.
Audi really is courageous to bring such an aggressive-looking car onto the market. But this way, the new A1 will finally bring a bit of “momentum”, pep and rock ‘n’ roll into the small car segment. Not just small boxes that get you from A to B and no further. The new Audi A1 Sportback is the “driver’s car” among small cars. Compared to its predecessor, the new Audi A1 has also improved so much visually. Even if the first generation has already won prizes in the category of best car (link: https://blog.audi.de/kleinster-audi-ganz-gros/), the new one will win all the more.

Skizze des Fahrwerks

The chassis of the new Audi A1 Sportback has a regulated attenuation, ensures agile handling and a sportive sovereign driving experience.

Not only sporty, but also technically talented

The new Audi A1 Sportback is a car with the best genes. The former Sport quattro once brought up to 306 hp on the road, the new A1 is equipped with a maximum of 201 hp ex works, with a minimum of 95 hp. Wide track, short overhangs, it is a perfect car in optical terms.

However, the development of the new A1 did not only look at the ancestor list, but also at current top-class models from Audi. In particular, the information and safety systems were taken over from the “large” models. For example, from the basic version onward, the “new small” features the fully digital instrument cluster with its 10.25-inch display, as well as a multi-function steering wheel. Of course, there are other optional helpers such as the Audi virtual cockpit or the MMI Radio plus with touch screen.

Der Innenraum mit Infontainment-System
The interior of the A1 Sportback provides improved spaciousness and a high-level concept of infotainment – and ensures an ideal driving experience.

Polarizing design, yet very much like Audi

Frontansicht des neuen Audi A1 Sportback
The front view of the Audi A1 convinces with its sportive prominent appearance.

I can already see it coming – the design will probably cause a stir. The hard lines, sharp edges, striking exterior colors and an impregnate front face. People will shower nasty comments; the angry smiley will be pressed on Facebook rather than the like button and the grumbling in forums will be big. But only by those who feel that their Ur-quattro has been betrayed. But why? Just as the Audi quattro simply looked different back then, with its striking air intakes at the front and wide appearance, so does the new Audi A1 Sport quattro. Finally, an automobile manufacturer dares to do something different in design – this has to be celebrated!

Fun and safety without compromise

Whether S-line package or just the basic equipment, the new Audi A1 Sportback will probably always be fun. But no matter if you want to just go to the supermarket for your weekly shopping or if you’re feeling like Walter Röhrl on winding country roads, the new A1 will provide safety at its best.
Not only the design of the previous model has changed a lot, the driver assistance systems are also from the Audi luxury class. Whether the standard Lane Departure Warning, Audi pre Sense or the adaptive speed assistant, the new Audi A1 Sportback has all the amenities previously reserved for the larger models. Another guarantee that the new A1 will sell like hot cakes. And after my first eye contact, I can’t wait to see and experience it on the street very soon.

The second generation

A lot of value in the development of the Audi A1 Sportback was attached to a dynamic and masculine design. Aside from these aspects, the A1 Sportback comes with a infotainment concept on a full-size class level.

The focus on a dynamic and masculine design is already perceptible in the design sketch of the Audi A1.
The new Audi A1 Sportback is characterized by a distinctive appearance and is perfectly connected with the digital world. 
The interior of the Audi A1 Sportback is driver-focussed, emotionally designable and customizable. 
With the Bang & Olufsen sound system integrated into the car, the driver enjoys acoustic in excellent quality. 
With its infotainment system on a full-size class level and a visibly improved room concept, the Audi A1 becomes the ideal companion for an urban lifestyle.
In contrast to its predecessor, the Audi A1 Sportback has visibly grown. With its broad gage and shortened overhangs, the Audi A1 becomes sportingly firm.

The focus on a dynamic and masculine design is already perceptible in the design sketch of the Audi A1.

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The new Audi A1 Sportback is characterized by a distinctive appearance and is perfectly connected with the digital world. 

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The interior of the Audi A1 Sportback is driver-focussed, emotionally designable and customizable. 

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With the Bang & Olufsen sound system integrated into the car, the driver enjoys acoustic in excellent quality. 

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With its infotainment system on a full-size class level and a visibly improved room concept, the Audi A1 becomes the ideal companion for an urban lifestyle.

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In contrast to its predecessor, the Audi A1 Sportback has visibly grown. With its broad gage and shortened overhangs, the Audi A1 becomes sportingly firm.

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Audi A1 Sportback
Audi MediaCenter

Audi A1 Sportback

In 2010, a brand-new Audi model line made its debut in the shape of the A1. And now the second generation of the successful compact car is rolling to the starting line. Its dynamic design characterizes the new Audi A1 Sportback. It is the ideal companion in the urban environment and is also very well suited for longer journeys. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback is firmly networked with the digital world. New trim lines provide ample opportunity for customization.

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Consumption and emission figures of vehicles on this page:

Audi A8: Combined fuel consumption in l/100 km: 5.8 – 3.7; Combined CO2 emissions in g/km: 134 – 97. Figures on the fuel consumption and the CO2-emissions vary in case of given ranges depending on engine/transmission/wheels/tires. // www.audi.de/DAT-Hinweis

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