Audi e-tron

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The world premiere of the Audi e-tron

It’s almost time! At the event "The Charge" in San Francisco, it will finally take off its wraps: the Audi e-tron. The world premiere of the first fully electric Audi will take place on September 18 (CEST). The brand with the four rings will finally reveal how the electric car looks without camouflage and what it is capable of in detail.

The Audi e-tron prototype in Geneva
The Audi e-tron prototype was first revealed at the Geneva Motor Show in Geneva and has since traveled the world in its camouflage design.

At the Geneva Motor Show in spring 2018, the Audi e-tron prototype made its first public appearance. Despite the camouflage foil, the development vehicle was already an eye-catcher. Or maybe because of it? The special camouflage pattern was designed especially for the brand’s first fully electric series car. “We wanted to tell a story with the foil,” says designer Marco dos Santos. “And that story is: Audi will become fully electric in 2018.”

250 Audi e-tron prototypes on the road around the world

Until Audi launches the first of the e-cars on the market, almost 250 development vehicles will complete testing under extreme conditions worldwide. Ice cold temperatures below -20° Celsius (-4° F) are on the agenda for the prototypes, as is blazing heat of more than +50° Celsius (+122° F).

In addition, Audi is testing charging technology worldwide – an important safeguarding criterion for battery-electric models. The individual charging standards are tested on proving grounds and in public areas to validate the full range of different charging options. In total, the prototypes will cover more than five million kilometers (3,106,856 mi)—roughly equivalent to 125 times around the earth and 85,000 hours on the road.

The Audi e-tron prototype cranks up on the Øresund Bridge in Malmö.


The Audi e-tron prototype during its recuperation test at Pikes Peak. In 90 percent of all its braking maneuvers, it uses its electric engine to feed back energy into the battery.


The idea Marco dos Santos had for the camouflage design: We say goodbye to the usual camouflage designs and charge the popular e-tron logo up with electricity.


Why the Audi e-tron is already impressive

The comprehensive testing phase lays the foundation for electric mobility without compromise. With the e-tron, Audi is putting an end to fears about range. One key factor, alongside giving the Audi e-tron a sufficient range for everyday driving, is a broad-based choice of charging options, whether at home or out and about.

For longer stretches, Audi offers all e-tron customers access to around 80 percent of all public charging stations in Europe as part of its new “e-tron Charging Service”.  And the access works with just one single card. When the e-tron is launched at the end of 2018, more than 72,000 charging points will be available in 16 EU countries. An additional eight markets in Eastern Europe will be added in the months following the launch.

For long-distance travel, Audi provides quick charging with IONITY. The joint venture between the Volkswagen Group, Audi and Porsche, the BMW Group, Daimler AG and Ford Motor Company will build up a fast-charging network along the main transportation routes in Europe.

400 high-power charging stations are planned by 2020, which will provide cars with primarily green energy. The Audi e-tron will be the first series-production car that can charge at up to 150 kW at these high-powered DC columns, making it ready for the next leg of the journey in about half an hour.

Ready for long distance, nearly silent on the road, and offering the roominess and comfort of a typical Audi luxury model – the Audi e-tron makes electric mobility attractive and practical for everyday use.

Audi e-tron charging
The series version of the Audi e-tron prototype is the first automobile on the market that charges with a capacity of up to 150 kW. That's why it is ready for the next long haul in just 30 minutes.

And no sacrifices need be made in terms of performance, either. The new generation of quattro drive, the electric all-wheel drive, provides excellent traction and dynamics. It constantly and variably controls the optimum distribution of torque between the two axels—within milliseconds.

Start of production for the first electric car

Production of the Audi e-tron began in early September. Since then, the first fully electric cars are driving off the production line in the Audi Brussels plant. For the production, Audi established numerous competencies within the company and developed both the battery technology as well as the drive in-house.  The plant in Brussels was extensively modernized for the production of the electric cars. Driverless transport systems now bring the batteries for the electric cars to the assembly line just in sequence.

Production Audi e-tron: winding and inserting center

The new winding and inserting center at Audi Hungaria.

The world premiere of the Audi e-tron in live stream

For the unveiling of the uncamouflaged Audi e-tron, which takes place in a few days, viewers will need to get up early—at least those in the Central European time zone. For viewers in this latitude, the live stream out of San Francisco will start on September 18 at 5:30 a.m. Those on the other side of the Atlantic are in luck: In San Francisco, the location of the world premiere event, the broadcast will begin at 8:30 p.m. local time. The live premiere can be viewed at as well as Facebook in English only.

Audi e-tron
Audi MediaCenter

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John Doe

18. September 2018 um 9:05
Will the "camera mirrors" be hidden/ retracted/ drawn in inside the car while it is parking?
Usual mirrors request some force to get them off their spot - but these tiny sticks have an easy leverage to get broken.

Julia Rothecker

20. September 2018 um 10:50
Dear Mr Doe,
the virtual exterior mirrors can be retracted like "usual" exterior mirrors.
Best regards from Ingolstadt
Julia Rothecker